The problem
A single services page. No capability architecture. No technical content. PDFs that Google can't read.
Meanwhile a procurement officer searching "5-axis titanium machining Illinois" or "AS9100 certified machine shop Chicago" finds your competitor, not you.
Built for precision manufacturers
River North SEO works exclusively with CNC machining shops, contract manufacturers, and precision parts suppliers. Not HVAC companies. Not law firms. Not e-commerce stores.
We chose this niche because the work is genuinely different, and because most agencies don't understand the difference between a tolerance callout and a terms of service page.
Why generic SEO fails manufacturers
Most agencies treat CNC shops like plumbing companies. They build a generic website, write three service paragraphs, and wonder why no engineers are submitting RFQs.
Procurement officers don't search "machining company near me." They search:
Those searches need dedicated, technically structured pages, not a single services dump. We build that architecture. Page by page. Process by process. Material by material.
Our process
We document the work you want more of: equipment, capabilities, working envelopes, materials, tolerances, certifications, inspection resources, target industries, and your RFQ process. Timeline: Week 1.
We organize the verified information into a complete website structure across capability, material, industry, quality, equipment, and application pages, only where the shop genuinely supports the work. Timeline: Week 1.
We build the website and write the initial technical content, then your team reviews every shop-specific claim before publication. Nothing is presented as a capability without client approval. Timeline: Weeks 2–5.
We launch the site, configure analytics and RFQ conversion tracking, verify with Google Search Console, and hand over approved copy, analytics accounts, and exported website code. Timeline: Weeks 4–6.
Our deliverables
In audits of precision manufacturing websites, common gaps include one services page trying to rank for everything and ranking for nothing. We replace that with a structured technical architecture that mirrors how engineers actually search for suppliers.
One dedicated, technically detailed page per major CNC process, milling, turning, Wire EDM, grinding, Swiss machining. Equipment specs, tolerances, materials, industries.
Pages for every material you machine, aluminum 6061, titanium Ti-6Al-4V, Inconel, stainless steel, PEEK, structured so engineers searching by material find your shop first.
Aerospace, medical, defense, automotive, each industry gets its own page proving your certifications, compliance capabilities, and relevant experience.
Organization, Service, and FAQPage schema across your entire site, the structured data that helps Google and AI models understand and cite your capabilities.
Your engineers as expert contributors to American Machinist, Modern Machine Shop, and authoritative industrial publications that procurement officers read.
We structure and maintain clear, crawlable information that search engines and AI systems can understand and reference when relevant.
Documented proof of your capabilities written for aerospace, defense, and medical OEM procurement officers. One new case study every quarter, built from engineer interviews, not marketing copy.
Earned media placements in industrial publications, building the citation authority search engines and AI systems can reference when procurement officers research suppliers.
Before vs after
Why us
River North SEO works exclusively with precision CNC machining shops and contract manufacturers.
We chose this niche because the SEO work for a machine shop is completely different from the SEO work for any other business.
Ranking a CNC shop requires understanding the difference between a 3-axis and 5-axis machine. It requires knowing why AS9100 matters to an aerospace buyer and ISO 13485 matters to a medical device OEM. It requires extracting technical knowledge from your engineers and turning it into content that passes the scrutiny of a procurement officer with 20 years of experience.
Generic agencies write blog posts about "the benefits of CNC machining." We write capability pages that tell an engineer exactly what tolerances you hold on titanium at what surface finish, because that's what they're searching for.
Based in Chicago's River North neighborhood. Serving precision manufacturers across the Midwest and nationally.
No pitch deck. No generic agency presentation.
In 20 minutes we'll pull up your current site and show you exactly how many pages Google has indexed, run a live keyword gap showing which searches your competitors are winning, and explain what a properly structured CNC capability page looks like compared to what you have now.
If it's a fit, we'll propose a Manufacturing Capability Website ($6,500–$10,000, fixed scope, 4–6 weeks), with optional Search Visibility Management starting at $1,250/month after launch.
If it's not a fit, you'll leave with specific actionable insights you can use immediately.
20 minutes · No obligation · No generic pitch