Who We Serve

We Work With One Type of Business.

River North SEO works exclusively with precision CNC machining shops and contract manufacturers. Not HVAC companies. Not law firms. Not e-commerce stores. This focus is not a limitation. It is the reason we are better at this than any generalist agency.

Why exclusivity matters

Specialization is not a marketing tactic. It is how the work gets better.

A generalist agency writing capability pages for a CNC shop and a dental clinic in the same week produces generic content for both. We write capability pages for CNC shops only, which means we understand the difference between a 3-axis and 5-axis tolerance claim, why AS9100 matters differently to an aerospace buyer than ISO 9001 does, and what a Faro arm inspection result means to a medical device procurement officer. That specificity is what makes content rank and convert.

Precision CNC Machine Shops

3-axis, 4-axis, and 5-axis milling and turning operations serving aerospace, medical, defense, and industrial OEMs. Shops with real equipment, real certifications, and real capacity who need buyers to find them.

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Contract Manufacturers & Job Shops

High-mix, low-volume operations taking on complex custom components for engineering-driven buyers. Shops where every job is different and the capability to handle complexity is the product.

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Wire EDM & Specialty Process Shops

Shops with differentiated capabilities, Wire EDM, Swiss machining, gun drilling, Blanchard grinding, that buyers search for specifically and that deserve dedicated pages targeting those exact searches.

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AS9100 & ISO 13485 Certified Operations

Shops with certifications that open doors to aerospace, defense, and medical contracts. Certifications that procurement officers filter by before they ever look at your website.

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Is this you?

The shops that get the most from working with us share three things.

Real capabilities worth documenting

You have specific equipment, real certifications, and documented project outcomes. You make things that require genuine engineering expertise to produce. Your capabilities are impressive. The problem is Google doesn't know they exist.

Contract value that justifies the investment

A single new aerospace or medical contract is worth more than a year of retainer fees. You understand that inbound RFQs from qualified buyers are worth investing in, because you know what one new supply contract is worth to your business.

Patience for a channel that compounds

You understand SEO and PR build over 6 to 12 months, not 6 to 12 days. You are building for the next three years of your business, not looking for a quick fix that produces leads this month and disappears next month.

Honest disqualifiers

We are not the right fit for everyone.

We turn down engagements that are not a fit. Not because we are precious about it, but because a retainer that does not produce results is bad for everyone. We are not the right fit if you need customers this month, if you are not willing to give us access to your engineers for monthly interviews, or if you are looking for the cheapest option available.

Startups with no machining history

Case study development requires documented project outcomes. If you have no completed projects to draw from, we cannot build the proof assets that make this work.

Shops that need leads this month

Organic search and PR compound over 6 to 12 months. If your pipeline is empty today and you need revenue in 30 days, paid search is the right channel. We can refer you to someone who does that well.

Price-shoppers comparing us to Fiverr

Our retainers start at $3,000 per month. If that is not aligned with what you are willing to invest in a channel that generates $500,000 contracts, we are not the right fit.

Sound like your shop?

Book a 20-minute discovery call. We will pull up your current site, run a live keyword gap, and tell you honestly whether we think we can move the needle for your specific operation.

Book a Discovery Call

20 minutes. No pitch deck. No obligation.