The Process
Most CNC shops we work with have impressive equipment, real certifications, and genuine capacity. The problem is never capability. It's visibility. Here's exactly how we fix that.
Where most shops start
We audit a new CNC shop's website and find the same things every time.
One services page. Under 15 pages indexed on Google. Capabilities buried in PDFs Google can't read. No dedicated pages for individual processes, materials, or industries. Certifications like AS9100 or ISO 13485 mentioned in passing, not structured as the search assets they are.
Meanwhile their competitors, often with identical equipment, are ranking for every technical search their buyers make.
Before the retainer
We don't ask CNC shops to commit to a monthly retainer before we've done the work to understand their specific opportunity. Instead every engagement starts with a 30-day paid Discovery Project, the CNC Search Visibility Blueprint.
This protects you. You get a complete deliverable package with real value regardless of what you decide after. And it protects us, we don't start building without a clear map of exactly where the opportunity is.
Every page indexed, every crawl error, every unindexed PDF, every missing capability page. A complete picture of why Google can't find what you do.
50+ keyword combinations built from your specific processes, materials, certifications, and industries. Every row is a search your buyers are making right now.
Three of your top organic competitors mapped side by side against your site. Every page they have that you don't. Every keyword they rank for that you're invisible for.
Two fully written, technically detailed capability pages built from your real equipment, certifications, and industries, showing exactly what your site should look like.
A prioritized, sequenced plan showing which pages get built in which order and what RFQ impact to expect at each milestone.
The retainer
After the Blueprint, clients who move to a monthly retainer follow a four-phase execution roadmap built directly from the Discovery findings. Every month has defined deliverables. Every deliverable ties back to a specific set of buyer searches.
Phase 01 · Month 1–2
We fix every technical issue blocking Google from crawling your capabilities. Robots.txt, sitemap, redirect chains, page speed, missing meta tags. Then we build the first four capability pages, your most technically unique or highest-value processes, each with full equipment specs, tolerances, materials, and industry applications.
Phase 02 · Month 2–3
We build the remaining capability pages, then layer in material guide pages and industry application pages. By end of Month 3 you have a complete structured architecture, one page per process, one per material, one per industry, each targeting the exact searches your buyers use.
Phase 03 · Month 3–6
Once the pages exist we shift to making them rank. We pitch your engineers as expert contributors to American Machinist, Modern Machine Shop, and other authoritative industrial publications. We build industrial directory citations. We monitor competitor moves and respond. Every link we build comes from a source your buyers actually read.
Phase 04 · Month 6+
Rankings require maintenance. Competitors keep building. AI search keeps evolving. We monitor your indexed pages weekly, update content as your capabilities change, track RFQ submissions from organic search, and ensure your shop gets cited in ChatGPT and Google AI Overviews when buyers search for what you make.
Investment
Retainer pricing is quoted after the Discovery Project based on the scope of your keyword opportunity and the number of capabilities, materials, and industries to build out.
For smaller shops with 3–4 core capabilities and 1–2 target industries. Covers technical foundation, core capability pages, and monthly maintenance.
For mid-size shops with 5–8 capabilities, multiple certifications, and 3–4 target industries. Includes full content architecture and active link building.
For larger operations targeting aerospace, medical, and defense simultaneously. Includes aggressive trade publication outreach and full AEO optimization.
All retainers begin with the $1,500–$2,000 Discovery Project.
The Discovery fee is credited toward your first month's retainer.
Book a 20-minute discovery call. We'll pull up your site live, show you the keyword gap, and tell you honestly whether we think we can move the needle for your shop.
Book a Discovery CallOr start with the CNC Search Visibility Blueprint, our 30-day paid discovery project for $1,500–$2,000.