River NorthSEO

Capability Page Architecture

One Page Per Capability. One Keyword Target Per Page.

Every major CNC process, material, and industry you serve deserves its own dedicated, technically detailed page. Not because it looks good. Because that is the only way Google and AI models understand what you make, who you make it for, and why a procurement officer should trust you with their RFQ.

The before

What a single services page costs you.

A single services page listing CNC milling, turning, Wire EDM, and grinding in four bullet points is asking Google to rank one URL for dozens of different searches simultaneously. Google cannot do that. So it ranks the page for nothing. Meanwhile a competitor with a dedicated 5-axis CNC milling page targeting aerospace titanium components in Illinois owns that search. And the Wire EDM search. And the Blanchard grinding search. One page versus forty pages is the entire gap between invisible and found.

BEFORE
One services page
  • services.html ranks for nothing specific
  • 9 total pages indexed on Google
  • Zero dedicated capability URLs
  • Invisible for every process-material-industry search
  • Procurement officer searches Wire EDM Illinois, finds competitor
AFTER
Full capability architecture
  • /cnc-milling-services/ targeting 5-axis aerospace Illinois
  • /wire-edm-services/ targeting Wire EDM stainless medical
  • /cnc-turning-lathe/ targeting large diameter turning midwest
  • /grinding-services/ targeting Blanchard grinding Illinois
  • 40 to 80 indexed pages each targeting a specific buyer search

What we build

Four page types. Complete keyword coverage.

Process Capability Pages
One page per major CNC process. CNC milling, CNC turning, Wire EDM, surface grinding, Blanchard grinding, gun drilling, Swiss machining. Each page includes equipment make and model, axis capabilities, bed sizes, tolerances achievable, materials processed, industries served, and certifications applicable.
Material Guide Pages
One page per major material you machine. Aluminum 6061, titanium Ti-6Al-4V, Inconel 718, stainless 316, PEEK, Delrin. Each page covers material properties relevant to machining, specific grades available, processes best suited to the material, tolerances achievable, and industries that commonly specify it.
Industry Application Pages
One page per industry you serve. Aerospace, medical devices, defense, automotive, oil and gas. Each page demonstrates your certifications for that industry, common components you make, compliance standards you meet, and documented project outcomes.
Certification Authority Pages
One page per major certification you hold. ISO 9001, AS9100, ISO 13485, ITAR. Each page explains what the certification requires, why it matters to buyers in specific industries, and how your shop maintains compliance.

What goes on every page

The anatomy of a capability page that converts.

Every capability page we build follows the same structure because procurement officers evaluate suppliers the same way every time. They need to know you have done this before, on this material, at this tolerance, for this industry, with this certification.

SECTION 01
Process Overview
Written for an engineer evaluating the shop, not a homeowner Googling a service. Demonstrates understanding of the process, not just awareness of it.
SECTION 02
Equipment Specifications
Machine make, model, work envelope, axis count, spindle speed, pallet changers. The specifics that engineers search for and procurement officers use to qualify suppliers.
SECTION 03
Materials Processed
Every material with specific grades called out. Not aluminum. Aluminum 6061-T6, 7075-T651, 2024-T3. The specificity that signals genuine capability.
SECTION 04
Tolerances Achievable
The tightest tolerances this process can hold, in specific decimal values. This single data point is often the deciding factor for aerospace and medical buyers.
SECTION 05
Industries and Certifications
Which industries this capability serves and which certifications apply per industry. AS9100 Rev D for aerospace. ISO 13485 for medical. ITAR for defense.
SECTION 06
RFQ Call to Action
A specific, capability-scoped quote request. Not Contact Us. Request a Quote for 5-Axis CNC Milling. With a form asking for material, quantity, tolerance requirement, and drawing upload.

Timeline

Built over three months. Compounding for years.

A typical CNC shop we work with needs 30 to 50 capability pages across processes, materials, and industries. We build them in priority order starting with the highest-value, lowest-competition opportunities identified in the audit. Each page starts ranking within 60 to 90 days. Each page that ranks builds authority that helps every other page rank faster.

See what your capability architecture should look like.

Every discovery project includes two fully written sample capability pages built around your specific shop. You will see exactly what this looks like in practice before committing to a retainer.

Book a Discovery Call

Sample capability pages are included in every $1,500 to $2,000 discovery project.