Case Study Development
Aerospace, defense, and medical OEM procurement officers don't take your word for it. They need documented proof, specific projects, exact tolerances held, certifications verified, and measurable outcomes. We build that proof.
The problem
They're evaluating you against 4 other suppliers. They want to know if you've done this exact type of work before, at this tolerance, in this material, for this industry. A generic "we do precision machining" paragraph doesn't answer that question. A documented case study does.
When an OEM procurement officer asks "can you show me examples of similar work?", the shops that answer with a specific, technically detailed case study win the RFQ. The shops that say "yes we've done that" without proof lose it.
Every machine shop says they hold tight tolerances and deliver on time. Without documented proof on a specific project, these claims are indistinguishable from every competitor.
Years of successful aerospace and medical projects exist only in your shop's memory and your customer's files, not in a format that wins new contracts.
Blog posts about CNC machining processes don't convince a Tier 1 aerospace supplier. Documented project outcomes do.
What we build
Each case study we produce is structured the way OEM procurement officers evaluate suppliers, not the way marketing agencies write blog posts.
What the client needed. Specific material, tolerance requirement, industry standard, production volume, and timeline. Written in the language a procurement officer uses when issuing an RFQ.
Which specific CNC processes, equipment, and setups were used. Machine make and model. Fixturing approach. Number of operations. Specific technical decisions made.
Which quality standards applied to this project, AS9100, ISO 13485, ITAR, NADCAP. How compliance was documented and maintained through production.
Exact tolerances achieved. Surface finish results. First article inspection outcomes. Cpk values if available. CMM or Faro arm measurement data.
On-time delivery rate. Rejection rate. Cost savings vs. previous supplier if applicable. Production volume achieved. Lead time delivered.
A plain-English summary of what this project proves about the shop's capability, written specifically for the procurement officer evaluating a similar RFQ right now.
Our process
We identify the best project from your history to document, the one that best proves your capability for the work you want more of. Ideal case study projects have a recognizable industry, a specific technical challenge, a measurable outcome, and a customer willing to be referenced or an anonymizable story.
We conduct a structured 45-minute interview with your lead engineer or production manager who ran the project. We extract the technical specifics, materials, machines, setups, tolerances, quality results, in the language procurement officers understand.
We write the full case study using the interview transcript, any available inspection reports or quality documentation, and our understanding of what aerospace, defense, and medical OEM buyers need to see. You review for technical accuracy before publication.
We publish the case study as a dedicated page on your website with full SEO optimization, targeting the specific searches a buyer would use when sourcing the type of work documented. The case study becomes a permanent, searchable, rankable proof asset.
How it's included
Case study development is not an add-on. It is built into how we work with every client , because a CNC shop with documented, published proof of their capabilities ranks better, converts more procurement officers, and wins more contracts than one without it.
During the discovery project we identify your best existing project for case study documentation and produce a complete draft, so you have a proof asset from day one of working with us, before a single SEO page is built.
As part of every monthly retainer we produce one new case study per quarter, systematically building a library of documented capability proof that compounds in both SEO authority and procurement credibility over time.
SEO impact
A technically detailed case study about machining Ti-6Al-4V to ±0.0005 inch tolerances for an aerospace structural component is exactly the kind of content Google's E-E-A-T guidelines reward. It demonstrates real experience on a real project in a way no generic capability page can.
When a procurement officer searches "AS9100 certified titanium machining aerospace Illinois", a shop with a documented case study proving that exact capability outranks a shop that merely claims it.
Every case study we produce is dual-purpose: a sales asset for procurement officers evaluating your shop, and an SEO asset that helps those procurement officers find you in the first place.
Every client engagement begins with identifying and documenting your strongest existing project. That single case study, built in the first 30 days, often becomes the most powerful sales tool a CNC shop has ever had.
Book a Discovery CallCase study development is included in the River North SEO discovery project and all monthly retainers.