River NorthSEO

CNC Machining SEO Audit

Find Out Exactly Why Google Cannot Find Your Capabilities.

Before building anything, we spend 30 days mapping your complete search visibility picture. Every technical issue blocking Google. Every keyword your buyers search that you are invisible for. Every page your competitors built that you have not. Delivered as a complete CNC Search Visibility Blueprint.

The problem

Most CNC shops have no idea what Google sees when it crawls their site.

They assume Google understands they do 5-axis milling, Wire EDM, and AS9100-certified aerospace components because it says so on their services page. Google does not work that way. Google sees one URL trying to rank for dozens of capabilities and ranks it for none of them. The audit shows you exactly what Google sees, what it cannot find, and what your competitors built that is capturing the searches you should own.

9
Average pages indexed on a CNC shop website we audit for the first time
0
Inbound RFQs from organic search for most shops before the audit identifies the gaps
47
Average number of keyword opportunities identified per audit across process, material, and industry combinations

What the audit includes

Five deliverables. Thirty days. Yours to keep.

Every audit produces five specific deliverables. Not a PDF with generic recommendations. Not an automated report from an SEO tool. Five documents built manually around your specific shop, your specific capabilities, and your specific competitive landscape.

DELIVERABLE 01
Full Technical Site Audit
Every page Google has indexed versus every page that exists. Every technical error blocking crawling. Every PDF that is invisible to search engines. Every missing meta title and description. Page speed and mobile usability scores. Delivered by Day 5.
DELIVERABLE 02
CNC Keyword Matrix
A complete map of every high-value search your buyers make, built using the Process plus Material plus Industry framework specific to your capabilities. Minimum 50 keyword combinations with monthly search volume, difficulty scores, and priority rankings. Delivered by Day 12.
DELIVERABLE 03
Competitor Gap Analysis
A side-by-side breakdown of how your top three organic competitors are structured versus your current site. Which pages they built that you have not. Which keywords they rank for that you do not. What their pages contain that yours are missing. Delivered by Day 18.
DELIVERABLE 04
Two Sample Capability Pages
Two fully written, technically detailed capability pages for your shop's most valuable or unique processes. Written the way a procurement officer evaluates a supplier, not the way a marketing agency writes a services page. Delivered by Day 26.
DELIVERABLE 05
90-Day Build Roadmap
A prioritized, sequenced plan showing which pages get built in which order, which keywords each page targets, and what the realistic timeline looks like for first page rankings on your highest-value searches. Delivered by Day 30.

Investment

One flat fee. No retainer required.

The audit is a flat-fee engagement at $1,500 to $2,000 depending on the number of capabilities, industries, and competitors involved. Payment is due in full before work begins. Every deliverable is yours to keep regardless of what you decide after the 30 days.

If you hire River North SEO
The audit fee is credited toward your first month retainer. We roll directly into execution using the Blueprint as our roadmap.
If you go elsewhere
Take the Blueprint to any other agency or in-house resource. It gives them everything needed to execute without starting from scratch.

Start with the audit. See what you are working with.

Most CNC shops are surprised by what the audit uncovers. Not because their situation is unusual but because nobody has ever looked at their website through the lens of how procurement officers actually search for suppliers.

Book a Discovery Call

The discovery call is free. The audit is $1,500 to $2,000 flat. No ongoing commitment.