Industrial PR & AI Citations
When a procurement officer asks an AI tool to find a precision CNC shop for their next contract, the shops that get cited are the ones with documented authority across industrial trade publications. We build that authority.
The shift
They're not just Googling anymore. They're asking ChatGPT "find me an AS9100 certified 5-axis machining shop in the Midwest" and calling whoever gets recommended first. The shops that get cited aren't necessarily the biggest or the oldest. They're the ones with documented authority across the publications, directories, and platforms that AI models trust. We build that authority systematically.
More AI citations for brands with consistent earned media coverage vs. those relying on owned content alone
Of B2B buyers now use AI tools during their purchasing journey, half start in ChatGPT before touching Google
Correlation between web mentions across authoritative publications and AI citation frequency, the single strongest signal
The program
We query ChatGPT, Perplexity, and Google AI with the exact questions your procurement officer buyers ask. We document where you appear, where competitors are cited instead, and what publications AI models are drawing from.
Every PR pitch starts with a 45-minute interview with your lead engineer. We extract technical expertise and proprietary process insights that trade publication editors want, and that AI models recognize as authoritative.
We pitch your engineers as expert contributors to American Machinist, Modern Machine Shop, Production Machining, and industry-specific publications for aerospace, medical, and defense.
LinkedIn reaches 15% of Google AI Mode citations and 5%+ of ChatGPT citations. We build a consistent content system for your company page, real parts, real equipment, real expertise.
Content updated within 30 days gets a 3.2x multiplier in AI citation frequency. We maintain a freshness calendar across all your capability pages so AI models see an active, authoritative source.
We query target AI platforms monthly with your buyer's exact questions, document every citation and mention, and report AI visibility alongside traditional rankings in your monthly performance report.
Where we publish
We focus on the publications procurement officers actually read, and that AI models treat as authoritative sources for industrial supplier recommendations.
How it's included
We don't pitch trade publications in Month 1 when there's nothing worth citing. We spend the first three months building your technical foundation, capability pages, material guides, case studies, schema markup. Then in Month 4 we amplify that foundation with PR that gives AI models authoritative third-party validation to cite.
One trade publication pitch per month. LinkedIn content system. Content freshness maintenance. Monthly AI citation tracking report.
Full AI visibility audit each quarter. Citation share of voice vs. top 3 competitors. PR placement report with live publication links.
On your discovery call we'll run a live AI visibility check, querying ChatGPT and Perplexity with the exact searches your procurement officer buyers use. You'll see in real time whether you're being recommended or whether your competitor is getting those RFQs.
Book a Discovery CallThe AI visibility audit is included in every discovery call. No extra charge.