Schema & Technical SEO

Help Google and AI Models Understand Exactly What You Make.

Schema markup is structured data that tells Google, ChatGPT, and Perplexity not just that you do CNC machining, but that you are an AS9100 certified precision machining operation in Illinois specializing in titanium aerospace components. That specificity is what gets you cited, ranked, and recommended.

Why schema matters

Most CNC shop websites are technically invisible to AI models.

A procurement officer asking ChatGPT to find an AS9100 certified 5-axis CNC machining shop in the Midwest gets an answer based on what AI models can confidently understand about each supplier. Shops with properly implemented schema markup, clean technical architecture, and structured entity signals get cited. Shops without them are invisible, regardless of how good their capabilities actually are.

67%

Improvement in AI citation frequency for sites with comprehensive schema implementation versus sites without

3.2x

More AI citations for content with properly structured FAQ schema versus unstructured content covering the same information

Of CNC shop websites we audit that have complete, accurate schema markup implemented across their capability pages

What we implement

Six schema types. Complete technical coverage.

Schema markup is not one thing. It is a family of structured data types, each telling search engines and AI models something different about your business. We implement all six types relevant to precision CNC machining operations.

Organization Schema

Your core business entity. Company name, address, phone, founding year, certifications held, industries served, and equipment types. This is what helps AI models identify your shop as the right answer when a procurement officer asks for a certified CNC shop in a specific location.

Service Schema

One service schema block per major capability page. Process name, description, provider, geographic area served, and service output. Tells search engines and AI models exactly what each capability page is about and who it is for.

FAQPage Schema

Every capability page and industry page includes three to five technical questions and answers with FAQPage schema markup. These are the content blocks most likely to appear in Google AI Overviews and ChatGPT responses when buyers ask questions about your process.

Article Schema

Applied to case studies and technical content. Includes author credentials, publication date, modification date, and technical subject matter. Signals E-E-A-T to Google and authority to AI models evaluating whether to cite your content.

Review Schema

Structured markup for any testimonials or documented client feedback on your site. Adds credibility signals that both search engines and procurement officers look for when evaluating a new supplier.

LocalBusiness Schema

Geographic entity signals confirming your shop's location, service area, and physical presence. Helps search engines and AI models correctly identify and recommend your shop for location-specific searches like CNC machining Chicago or machine shop Illinois.

Technical SEO audit

Schema is only part of the technical picture.

Schema markup amplifies a technically sound website. It does not fix a broken one. Before implementing schema, we audit and resolve every technical issue that prevents Google from properly crawling, indexing, and understanding your site.

AUDIT 01

Crawlability and Indexing

Every page that should be indexed and is not. Every page that is indexed and should not be. Robots.txt errors. Sitemap gaps. Redirect chains. All fixed before schema is added.

AUDIT 02

PDF Technical Audit

CNC shops have hundreds of valuable spec sheets, capability statements, and quality documents buried in PDFs that Google cannot read. We identify which PDFs are blocking visibility and convert critical content to indexable HTML pages.

AUDIT 03

Page Speed and Core Web Vitals

Slow pages rank lower and convert worse. We audit and optimize load times, image compression, and Core Web Vitals scores across the entire site with a specific focus on capability pages and the contact form.

AUDIT 04

Internal Linking Architecture

Capability pages, material guides, and industry pages need to link to each other in ways that distribute authority and help search engines understand the relationship between your processes, materials, and industries.

Ongoing maintenance

Schema requires ongoing maintenance, not a one-time implementation.

Every new capability page needs schema markup. Every new case study needs Article schema. Every equipment addition needs to be reflected in your Organization schema. Every algorithm update may change how schema is interpreted. We audit and update schema across your entire site monthly as part of every retainer.

Discovery Project

Complete schema audit of your current site. Implementation of Organization and Service schema on existing pages. FAQPage schema on all new sample capability pages produced during the discovery.

Monthly Retainer

Schema implementation on every new page published. Monthly schema audit for errors using Google's Rich Results Test. Quarterly schema review to incorporate new capabilities, certifications, and equipment.

Find out what AI models currently understand about your shop.

On the discovery call we will query ChatGPT and Perplexity live with the searches your buyers make. You will see exactly what AI models currently know about your shop versus your competitors, and what schema implementation would change about that picture.

Book a Discovery Call

Schema audit and basic implementation are included in every discovery project.