SEO Audit & Strategy

Discover How Buyers Actually Find Precision Manufacturers.

Before building anything, we spend 30 days mapping every surface qualified buyers use to discover precision manufacturers in your market. Google Maps and local search. Organic capability, material, and industry searches. Technical issues blocking visibility. Competitor positioning across each of those surfaces. Delivered as a complete Search Visibility Blueprint.

The problem

Most precision manufacturers don't know where buyers are actually looking.

Most shops don't know where they currently appear, where their buyers are actually searching, when Google localizes those searches, where competitors dominate the map pack, which capabilities deserve their own dedicated pages, or how engineers and procurement teams actually evaluate suppliers. The Blueprint answers each of those questions and surfaces both the local and national opportunities where your shop can realistically win qualified RFQs.

Average pages indexed on a CNC shop website we audit for the first time

Inbound RFQs from organic search for most shops before the audit identifies the gaps

Average buyer discovery opportunities identified per audit across local, capability, material, and industry search surfaces

What the audit includes

Six deliverables. Thirty days. Yours to keep.

Every audit produces six specific deliverables. Not a PDF with generic recommendations. Not an automated report from an SEO tool. Six documents built manually around your specific shop, your specific capabilities, and your specific competitive landscape.

DELIVERABLE 01

Full Technical Site Audit

Every page Google has indexed versus every page that exists. Every technical error blocking crawling. Every PDF invisible to search engines. Every missing meta title and description. Page speed and mobile usability scores. Delivered by Day 5.

DELIVERABLE 02

Search Opportunity Matrix

A complete map of every way qualified buyers actually discover precision manufacturers in your market: commercial service searches, capability searches, material searches, industry searches, regional and local searches, and Google Maps opportunities. Not every opportunity is national, and the matrix identifies where your shop can realistically win, along with search volume, difficulty, and priority. Delivered by Day 12.

DELIVERABLE 03

Competitor Gap Analysis

A side-by-side breakdown of how your top competitors show up across every surface buyers use. Organic rankings and page structure. Local visibility and map pack presence. Google Business Profile completeness. Review profile and reputation signals. Website architecture and topical authority. What they built that you have not, and where the openings are. Delivered by Day 18.

DELIVERABLE 04

Two Sample Capability Pages

Two fully written, technically detailed capability pages for your shop's most valuable or unique processes. Written the way a procurement officer evaluates a supplier, not the way a marketing agency writes a services page. Delivered by Day 26.

DELIVERABLE 05

Capability Case Study Draft

A fully written case study documenting one of your strongest existing projects, structured for aerospace, defense, and medical OEM procurement officers who need documented proof before awarding new supplier contracts. Built from a 45-minute engineer interview. Delivered by Day 28.

DELIVERABLE 06

90-Day Build Roadmap

A prioritized, sequenced plan built specifically for your market. Sequencing across technical fixes, local visibility improvements, Google Business Profile optimization, commercial service pages, capability pages, industry pages, material pages, and authority building. Each initiative is tied to a specific way buyers discover suppliers and to the realistic timeline for visibility gains. Delivered by Day 30.

Investment

One flat fee. No retainer required.

The audit is included in our flat-fee Discovery Engagement ($3,500 to $5,000) depending on the number of capabilities, industries, and competitors involved. Payment is due in full before work begins. Every deliverable is yours to keep regardless of what you decide after the 30 days.

If you hire River North SEO

The audit fee is credited toward your first month retainer. We roll directly into execution using the Blueprint as our roadmap.

If you go elsewhere

Take the Blueprint to any other agency or in-house resource. It gives them everything needed to execute without starting from scratch.

See exactly how buyers discover suppliers, and where your shop is missing.

Most precision manufacturers are surprised by what the Blueprint uncovers. Not because their situation is unusual but because nobody has evaluated their visibility across every surface engineers and procurement teams actually use to find and vet suppliers.

Book a Discovery Call

The discovery call is free. The Discovery Engagement is $3,500 to $5,000 flat. No ongoing commitment.